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	<title>Amritdas &#187; Consumer Direct Marketing</title>
	<atom:link href="http://www.amritdas.com/category/consumer-direct-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.amritdas.com</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Wed, 01 Oct 2008 01:23:02 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Direct Mail and Direct Mail Marketing for Window Cleaning Services</title>
		<link>http://www.amritdas.com/direct-mail-and-direct-mail-marketing-for-window-cleaning-services.html</link>
		<comments>http://www.amritdas.com/direct-mail-and-direct-mail-marketing-for-window-cleaning-services.html#comments</comments>
		<pubDate>Tue, 30 Sep 2008 15:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail-and-direct-mail-marketing-for-window-cleaning-services.html</guid>
		<description><![CDATA[Do you own a window cleaning and weekly washing service? Are your crews operating at a maximum? Do you have spaces in your schedule on certain days? Would you like to add crews and do more business? There are significant customers who currently are not using your services; do you want them to start using [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail-and-direct-mail-marketing-for-window-cleaning-services.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Improve Your Donation Thank-You Letters, Cards, and Notes: Make Your Donor The Hero</title>
		<link>http://www.amritdas.com/improve-your-donation-thank-you-letters-cards-and-notes-make-your-donor-the-hero.html</link>
		<comments>http://www.amritdas.com/improve-your-donation-thank-you-letters-cards-and-notes-make-your-donor-the-hero.html#comments</comments>
		<pubDate>Tue, 30 Sep 2008 02:10:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/improve-your-donation-thank-you-letters-cards-and-notes-make-your-donor-the-hero.html</guid>
		<description><![CDATA[One temptation in writing fundraising thank-you letters is to make your organization the star of the letter. You feel pressure to tell your donors how terrific you are, how cost-effective you are or how broke you are. You are tempted to brag about your achievements, your success, your volunteers, your new board member and more.
 [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/improve-your-donation-thank-you-letters-cards-and-notes-make-your-donor-the-hero.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Effective Fundraising Letters Are About People, Not Projects (Includes Samples &#38; Examples)</title>
		<link>http://www.amritdas.com/effective-fundraising-letters-are-about-people-not-projects-includes-samples-examples.html</link>
		<comments>http://www.amritdas.com/effective-fundraising-letters-are-about-people-not-projects-includes-samples-examples.html#comments</comments>
		<pubDate>Mon, 29 Sep 2008 22:05:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/effective-fundraising-letters-are-about-people-not-projects-includes-samples-examples.html</guid>
		<description><![CDATA[Have you ever met a donor who liked funding infrastructure? I have. Once.
When I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. The cost was around $75,000, as I recall. The executive director approached one of our major donors, a businessman [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/effective-fundraising-letters-are-about-people-not-projects-includes-samples-examples.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>The New Face of Multi Level Marketing MLM</title>
		<link>http://www.amritdas.com/the-new-face-of-multi-level-marketing-mlm.html</link>
		<comments>http://www.amritdas.com/the-new-face-of-multi-level-marketing-mlm.html#comments</comments>
		<pubDate>Mon, 29 Sep 2008 01:40:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/the-new-face-of-multi-level-marketing-mlm.html</guid>
		<description><![CDATA[Let me first start by telling you what MLM nowadays is not all about.  It is not about grabbing everyone you meet or walk past and saying Hey, I have a great opportunity for you.  It is not about trying to sign up every person you meet into your business.  It is [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/the-new-face-of-multi-level-marketing-mlm.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why You Should Use Direct Mail</title>
		<link>http://www.amritdas.com/why-you-should-use-direct-mail.html</link>
		<comments>http://www.amritdas.com/why-you-should-use-direct-mail.html#comments</comments>
		<pubDate>Sun, 28 Sep 2008 23:50:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/why-you-should-use-direct-mail.html</guid>
		<description><![CDATA[With the explosion of the Internet coupled with the rising cost of postage many businesses simply no longer use direct mail as part of their marketing. If youre just  marketing online you are missing a wealth of opportunities off-line.
Direct mail gives you the opportunity to talk directly to hundreds, thousands, and even millions of [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/why-you-should-use-direct-mail.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Blog Marketing Scams</title>
		<link>http://www.amritdas.com/blog-marketing-scams.html</link>
		<comments>http://www.amritdas.com/blog-marketing-scams.html#comments</comments>
		<pubDate>Sun, 28 Sep 2008 09:20:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/blog-marketing-scams.html</guid>
		<description><![CDATA[You are ready to get out of the corporate world; you are ready to make that much needed move. Working for someone else is not always what it is cracked up to be, and you need a major change. Working for yourself can be rewarding and something that you might even be good at. However, [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/blog-marketing-scams.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Pick Direct Mail Marketing Lists that are Added to Often, Not Just Updated Often</title>
		<link>http://www.amritdas.com/pick-direct-mail-marketing-lists-that-are-added-to-often-not-just-updated-often.html</link>
		<comments>http://www.amritdas.com/pick-direct-mail-marketing-lists-that-are-added-to-often-not-just-updated-often.html#comments</comments>
		<pubDate>Sun, 28 Sep 2008 03:10:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/pick-direct-mail-marketing-lists-that-are-added-to-often-not-just-updated-often.html</guid>
		<description><![CDATA[The success of your next lead generation mailing
might depend on one simple question. Before you
rent a list of potential customers, ask the list broker
this straightforward question: How often are the
names on this list added to?
Dont simply ask how often the list is updated. The list
might have been updated yesterday but might not
contain any more names [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/pick-direct-mail-marketing-lists-that-are-added-to-often-not-just-updated-often.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing VS No Marketing</title>
		<link>http://www.amritdas.com/direct-marketing-vs-no-marketing.html</link>
		<comments>http://www.amritdas.com/direct-marketing-vs-no-marketing.html#comments</comments>
		<pubDate>Mon, 22 Sep 2008 21:20:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-marketing-vs-no-marketing.html</guid>
		<description><![CDATA[Many small businesses do no marketing at all and that is unfortunate because they should at least do the minimum for instance hiring a company that does direct marketing by mail and sends out those packages of coupons and advertisements to potential customers in areas you know to have your highest level of clientele.  [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-marketing-vs-no-marketing.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Marketing to Get a Job</title>
		<link>http://www.amritdas.com/direct-mail-marketing-to-get-a-job.html</link>
		<comments>http://www.amritdas.com/direct-mail-marketing-to-get-a-job.html#comments</comments>
		<pubDate>Mon, 22 Sep 2008 18:35:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail-marketing-to-get-a-job.html</guid>
		<description><![CDATA[Can you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out their resumes to Corporations where they are interested in applying too right? Sure, also solo-professionals, consultants, small business people and even contractors also mail our coupons for free estimates, consultations and [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail-marketing-to-get-a-job.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Fundraiser Donations - How Much You Should Ask For?</title>
		<link>http://www.amritdas.com/fundraiser-donations-how-much-you-should-ask-for.html</link>
		<comments>http://www.amritdas.com/fundraiser-donations-how-much-you-should-ask-for.html#comments</comments>
		<pubDate>Mon, 22 Sep 2008 17:50:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/fundraiser-donations-how-much-you-should-ask-for.html</guid>
		<description><![CDATA[Donations are the whole point to a fundraiser letter. But do you know how much to ask for?
If you ask too much you may lose the potential donor.
If, on the other hand, you ask for too little, you may either end up losing money or end up with an amount that would not justify all [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/fundraiser-donations-how-much-you-should-ask-for.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing Strategies for Clothing Stores Considered</title>
		<link>http://www.amritdas.com/direct-marketing-strategies-for-clothing-stores-considered.html</link>
		<comments>http://www.amritdas.com/direct-marketing-strategies-for-clothing-stores-considered.html#comments</comments>
		<pubDate>Mon, 22 Sep 2008 13:25:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-marketing-strategies-for-clothing-stores-considered.html</guid>
		<description><![CDATA[Clothing Stores have a tough go of it these days due to the heavy discounting on clothes from retailers who sell Chinese goods and clothes. It is not easy to attempt to sell clothes for 5 to 10 times the price especially to the average American who simply is looking for a nice shirt to [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-marketing-strategies-for-clothing-stores-considered.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Nurture Sales Leads with Direct Mail Marketing</title>
		<link>http://www.amritdas.com/nurture-sales-leads-with-direct-mail-marketing.html</link>
		<comments>http://www.amritdas.com/nurture-sales-leads-with-direct-mail-marketing.html#comments</comments>
		<pubDate>Sun, 21 Sep 2008 22:59:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/nurture-sales-leads-with-direct-mail-marketing.html</guid>
		<description><![CDATA[Direct mail is a cost-effective way to make sales and generate leads. But its also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers.
At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:
Authority: They have [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/nurture-sales-leads-with-direct-mail-marketing.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Database Marketing - in Search of Statistical Significance</title>
		<link>http://www.amritdas.com/database-marketing-in-search-of-statistical-significance.html</link>
		<comments>http://www.amritdas.com/database-marketing-in-search-of-statistical-significance.html#comments</comments>
		<pubDate>Sun, 21 Sep 2008 22:50:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/database-marketing-in-search-of-statistical-significance.html</guid>
		<description><![CDATA[The goal of database marketing is to increase marketing efficiency &#038; Customer lifetime value, with the smart use of Customer data. In example, use Customer data to identify Customer groups, which would yield high response to offers, in order to address them directly.
Database marketing is based on Customer information related to:
	Customer behavior 
	Customer profile &#038; [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/database-marketing-in-search-of-statistical-significance.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing for Water Companies and Conservation</title>
		<link>http://www.amritdas.com/direct-marketing-for-water-companies-and-conservation.html</link>
		<comments>http://www.amritdas.com/direct-marketing-for-water-companies-and-conservation.html#comments</comments>
		<pubDate>Sun, 21 Sep 2008 15:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-marketing-for-water-companies-and-conservation.html</guid>
		<description><![CDATA[Direct marketing and direct mail campaigns for water companies can help with water conservation by constantly reminding consumers and homeowners to save their water.  Many small businesses also need to save water and conserve, but often they do not.
If they are reminded of this from time to time through direct-mail campaigns or even flyers [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-marketing-for-water-companies-and-conservation.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons</title>
		<link>http://www.amritdas.com/premiums-in-request-letters-asking-for-donations-examples-samples-of-pros-and-cons.html</link>
		<comments>http://www.amritdas.com/premiums-in-request-letters-asking-for-donations-examples-samples-of-pros-and-cons.html#comments</comments>
		<pubDate>Sun, 21 Sep 2008 11:20:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/premiums-in-request-letters-asking-for-donations-examples-samples-of-pros-and-cons.html</guid>
		<description><![CDATA[Q. What is a premium?
A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation. 
Q. Whats the difference between front-end and back-end premiums?
A. Premiums that are included in the mail package are called front-end premiums. Premiums that the [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/premiums-in-request-letters-asking-for-donations-examples-samples-of-pros-and-cons.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Use Postcards For Your Business Success</title>
		<link>http://www.amritdas.com/use-postcards-for-your-business-success.html</link>
		<comments>http://www.amritdas.com/use-postcards-for-your-business-success.html#comments</comments>
		<pubDate>Sun, 21 Sep 2008 00:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/use-postcards-for-your-business-success.html</guid>
		<description><![CDATA[For your business success, make sure you consider photo postcards. Postcards are just a little more expensive than business cards and far less than Yellow Page ads. Postcards can be handed out like business cards, but that is not all.
Postcards can be mailed. So postcards offer you the opportunity to keep in touch with your [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/use-postcards-for-your-business-success.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Successful Non-for-Profit Fundraising Letters Share Eight Qualities</title>
		<link>http://www.amritdas.com/successful-non-for-profit-fundraising-letters-share-eight-qualities.html</link>
		<comments>http://www.amritdas.com/successful-non-for-profit-fundraising-letters-share-eight-qualities.html#comments</comments>
		<pubDate>Fri, 19 Sep 2008 13:05:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/successful-non-for-profit-fundraising-letters-share-eight-qualities.html</guid>
		<description><![CDATA[Youll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.
Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/successful-non-for-profit-fundraising-letters-share-eight-qualities.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Building Word of Mouth Marketing</title>
		<link>http://www.amritdas.com/building-word-of-mouth-marketing.html</link>
		<comments>http://www.amritdas.com/building-word-of-mouth-marketing.html#comments</comments>
		<pubDate>Fri, 19 Sep 2008 09:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/building-word-of-mouth-marketing.html</guid>
		<description><![CDATA[The word of mouth begins and ends with people, in fact your customers. Your customers will talk good or bad. But, you definitely want the talk to be good and your satisfied customers generate a good talk. So, what all you can do to have the good talk flowing? Lets explore the factors.
Factors Catalyzing Positive [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/building-word-of-mouth-marketing.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>How to Write a Headline and Grab Your Prospect by the Eyeballs!</title>
		<link>http://www.amritdas.com/how-to-write-a-headline-and-grab-your-prospect-by-the-eyeballs.html</link>
		<comments>http://www.amritdas.com/how-to-write-a-headline-and-grab-your-prospect-by-the-eyeballs.html#comments</comments>
		<pubDate>Thu, 18 Sep 2008 16:45:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/how-to-write-a-headline-and-grab-your-prospect-by-the-eyeballs.html</guid>
		<description><![CDATA[In this article, you will learn 

Three Powerful Ways To Write A Killer Headline &#8230;
 
Three Easy Ways To Supercharge Any Headline &#8230;
 
Six Question Litmus Test For Headlines Youre Working On Now &#8230;
 
PLUS 30 Great Headline Idea-Starters!
 

Please excuse the champagne, confetti and funny hats.  Were celebrating here:  I just got [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/how-to-write-a-headline-and-grab-your-prospect-by-the-eyeballs.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back</title>
		<link>http://www.amritdas.com/lapsed-donors-how-to-write-a-fundraising-letter-that-wins-them-back.html</link>
		<comments>http://www.amritdas.com/lapsed-donors-how-to-write-a-fundraising-letter-that-wins-them-back.html#comments</comments>
		<pubDate>Thu, 18 Sep 2008 08:30:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/lapsed-donors-how-to-write-a-fundraising-letter-that-wins-them-back.html</guid>
		<description><![CDATA[Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are former donors.
Lapsed donors are valuable. Unlike strangers, they have [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/lapsed-donors-how-to-write-a-fundraising-letter-that-wins-them-back.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Response Rates Mislead if You are Careless</title>
		<link>http://www.amritdas.com/direct-mail-response-rates-mislead-if-you-are-careless.html</link>
		<comments>http://www.amritdas.com/direct-mail-response-rates-mislead-if-you-are-careless.html#comments</comments>
		<pubDate>Wed, 17 Sep 2008 04:55:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail-response-rates-mislead-if-you-are-careless.html</guid>
		<description><![CDATA[I could tell you that the average temperature in the world  is 60 degrees Fahrenheit. But that fact wouldnt keep you  from getting sunstroke in Cairo. Or frostbite in  Tuktoyaktuk. Averages tell you only so much.
Direct mail response rates only tell you part of what you need to  know. They tell [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail-response-rates-mislead-if-you-are-careless.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail</title>
		<link>http://www.amritdas.com/direct-mail.html</link>
		<comments>http://www.amritdas.com/direct-mail.html#comments</comments>
		<pubDate>Wed, 17 Sep 2008 04:04:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail.html</guid>
		<description><![CDATA[Increase your companys market reach through direct mail advertising. Send the right people the appropriate brochures, newsletters, and flyers about your company or product launches and see how this kind of mileage can increase your sales and customer recall.
Direct mail is a traditional way of communicating with customers or clients. But nowadays, you can facilitate [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Marketing for Mobile Auto Detailers</title>
		<link>http://www.amritdas.com/direct-mail-marketing-for-mobile-auto-detailers.html</link>
		<comments>http://www.amritdas.com/direct-mail-marketing-for-mobile-auto-detailers.html#comments</comments>
		<pubDate>Tue, 16 Sep 2008 19:45:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail-marketing-for-mobile-auto-detailers.html</guid>
		<description><![CDATA[Mobile auto detailers and mobile car washes should consider doing some advertising to promote their business and build their routes.  The stronger the route and the more customers clustered close together mean more money and efficiency; this obviously equates to more profits.
May I suggest using direct-mail marketing advertising and those little discount packages with [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail-marketing-for-mobile-auto-detailers.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Effective Direct Mail Marketing Campaigns for Professional Practices &#38; Small to Mid Size Businesses</title>
		<link>http://www.amritdas.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses.html</link>
		<comments>http://www.amritdas.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses.html#comments</comments>
		<pubDate>Tue, 16 Sep 2008 18:40:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses.html</guid>
		<description><![CDATA[Are you planning to launch a direct mail marketing campaign to promote your professional practice or small to mid size business?  If so, here is a 7-step process that can help you to protect your marketing investment.  This process is based on strategic marketing principles that can set your direct mail campaign up [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Sales Letter Mistakes to Avoid</title>
		<link>http://www.amritdas.com/direct-mail-sales-letter-mistakes-to-avoid.html</link>
		<comments>http://www.amritdas.com/direct-mail-sales-letter-mistakes-to-avoid.html#comments</comments>
		<pubDate>Tue, 16 Sep 2008 00:20:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail-sales-letter-mistakes-to-avoid.html</guid>
		<description><![CDATA[Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isnt there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each.
1. Wrong list
 The [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail-sales-letter-mistakes-to-avoid.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Tips for Designing Trade Show Graphics</title>
		<link>http://www.amritdas.com/tips-for-designing-trade-show-graphics.html</link>
		<comments>http://www.amritdas.com/tips-for-designing-trade-show-graphics.html#comments</comments>
		<pubDate>Mon, 15 Sep 2008 17:50:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/tips-for-designing-trade-show-graphics.html</guid>
		<description><![CDATA[If you have ever attended a trade show, you know that many companies struggle with designing graphics that represent their company well. Even large, nationally recognized corporations make glaring mistakes in their graphic design that could have easily been prevented with a better understanding of the trade show environment. By collecting information from designers experienced [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/tips-for-designing-trade-show-graphics.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>How To Write Direct Mail That Really, Really Works!</title>
		<link>http://www.amritdas.com/how-to-write-direct-mail-that-really-really-works.html</link>
		<comments>http://www.amritdas.com/how-to-write-direct-mail-that-really-really-works.html#comments</comments>
		<pubDate>Mon, 15 Sep 2008 14:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/how-to-write-direct-mail-that-really-really-works.html</guid>
		<description><![CDATA[So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimers association is worth giving money to. It could be computer [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/how-to-write-direct-mail-that-really-really-works.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Balancing Sales With Sponsoring</title>
		<link>http://www.amritdas.com/balancing-sales-with-sponsoring.html</link>
		<comments>http://www.amritdas.com/balancing-sales-with-sponsoring.html#comments</comments>
		<pubDate>Mon, 15 Sep 2008 03:20:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/balancing-sales-with-sponsoring.html</guid>
		<description><![CDATA[Do you know how to row a boat? Thats rightrow a boat.
If you answered yes to this question, then congratulations you also know one of the greatest secrets to creating lasting success in Direct Sales. Growing your business the smart way is very much like rowing a boat.
Let me explain. First, when rowing a boat, [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/balancing-sales-with-sponsoring.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Brochures that Generate Sales Leads (and How to Write Them)</title>
		<link>http://www.amritdas.com/brochures-that-generate-sales-leads-and-how-to-write-them.html</link>
		<comments>http://www.amritdas.com/brochures-that-generate-sales-leads-and-how-to-write-them.html#comments</comments>
		<pubDate>Sun, 14 Sep 2008 10:50:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/brochures-that-generate-sales-leads-and-how-to-write-them.html</guid>
		<description><![CDATA[One rule in direct mail is that your letter sells your offer and your brochure sells what youre selling. For example, lets say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a sales letter, a brochure (perhaps [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/brochures-that-generate-sales-leads-and-how-to-write-them.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Effective Direct Mail Campaigns</title>
		<link>http://www.amritdas.com/effective-direct-mail-campaigns.html</link>
		<comments>http://www.amritdas.com/effective-direct-mail-campaigns.html#comments</comments>
		<pubDate>Sun, 14 Sep 2008 00:35:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/effective-direct-mail-campaigns.html</guid>
		<description><![CDATA[It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.
The first and most important concept to make sure to take care of when having a direct mail listing is [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/effective-direct-mail-campaigns.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Save Your Energy - Use Online Printing</title>
		<link>http://www.amritdas.com/save-your-energy-use-online-printing.html</link>
		<comments>http://www.amritdas.com/save-your-energy-use-online-printing.html#comments</comments>
		<pubDate>Sat, 13 Sep 2008 19:40:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/save-your-energy-use-online-printing.html</guid>
		<description><![CDATA[A lot of printing companies already offer online printing services. You just need to upload your project on their website, talk to their customer service representatives, talk about the price, and then if they deliver as well, you would only be waiting for that project of yours right at your doorstep. And while all of [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/save-your-energy-use-online-printing.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>20 Tips For Easy Ad Writing!</title>
		<link>http://www.amritdas.com/20-tips-for-easy-ad-writing.html</link>
		<comments>http://www.amritdas.com/20-tips-for-easy-ad-writing.html#comments</comments>
		<pubDate>Sat, 13 Sep 2008 18:30:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/20-tips-for-easy-ad-writing.html</guid>
		<description><![CDATA[Follow these tips to get your ads to produce the results you need to help build your online business.
1. Your ads should arouse the readers curiosity provoking them to click on your ad to get more information. Remember that people will respond to your ad if they can identify with what you are advertising.
2. Keep [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/20-tips-for-easy-ad-writing.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Budget Friendly Catalog Printing Jobs</title>
		<link>http://www.amritdas.com/budget-friendly-catalog-printing-jobs.html</link>
		<comments>http://www.amritdas.com/budget-friendly-catalog-printing-jobs.html#comments</comments>
		<pubDate>Sat, 13 Sep 2008 12:15:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/budget-friendly-catalog-printing-jobs.html</guid>
		<description><![CDATA[In every business endeavor, advertising is the most crucial part undertaken. This is because you are able to know whether what you are promoting really sells or the other way around. In advertising the products and services of your company you need a material that will make your business noticeable. Using catalogs as a medium [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/budget-friendly-catalog-printing-jobs.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing for a New Insurance Agency</title>
		<link>http://www.amritdas.com/direct-marketing-for-a-new-insurance-agency.html</link>
		<comments>http://www.amritdas.com/direct-marketing-for-a-new-insurance-agency.html#comments</comments>
		<pubDate>Fri, 12 Sep 2008 08:44:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-marketing-for-a-new-insurance-agency.html</guid>
		<description><![CDATA[Anyone who has been in the insurance industry for a long period of time will tell you that most of their business comes from word-of-mouth advertising.  This is generally true and you can tell by the minimal amount of advertising that they do in the marketplace.
Occasionally you will see small ads in high school [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-marketing-for-a-new-insurance-agency.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Eleven Ideas to Generate More Direct Mail Responses</title>
		<link>http://www.amritdas.com/eleven-ideas-to-generate-more-direct-mail-responses.html</link>
		<comments>http://www.amritdas.com/eleven-ideas-to-generate-more-direct-mail-responses.html#comments</comments>
		<pubDate>Thu, 11 Sep 2008 13:05:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/eleven-ideas-to-generate-more-direct-mail-responses.html</guid>
		<description><![CDATA[1.  When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy youve written.
2.  Quote famous people or staff members often. Customers pay attention to what others have to say.
3.  Gather testimonials from satisfied customers, [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/eleven-ideas-to-generate-more-direct-mail-responses.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Tips for Buying Low Cost Full Color Printing and Direct Mail</title>
		<link>http://www.amritdas.com/tips-for-buying-low-cost-full-color-printing-and-direct-mail.html</link>
		<comments>http://www.amritdas.com/tips-for-buying-low-cost-full-color-printing-and-direct-mail.html#comments</comments>
		<pubDate>Thu, 11 Sep 2008 06:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/tips-for-buying-low-cost-full-color-printing-and-direct-mail.html</guid>
		<description><![CDATA[Remember back in the day when you had to drive from print shop to print shop to find the best deal on full color printing?  If you were in need of direct mailings, you had to contact a completely different company, or left on your own to create your own list and head out [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/tips-for-buying-low-cost-full-color-printing-and-direct-mail.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Sales Letters: Teasing Your Way To Higher Response</title>
		<link>http://www.amritdas.com/sales-letters-teasing-your-way-to-higher-response.html</link>
		<comments>http://www.amritdas.com/sales-letters-teasing-your-way-to-higher-response.html#comments</comments>
		<pubDate>Thu, 11 Sep 2008 05:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/sales-letters-teasing-your-way-to-higher-response.html</guid>
		<description><![CDATA[Its estimated that your prospect is inundated with 17 different solicitations in his mailbox every week. So, like most of us, he checks his mail with his sales-defense shields on high. He sorts his mail standing over a trash can, giving each piece about 3 seconds consideration before deciding its fate.
Your job is to get [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/sales-letters-teasing-your-way-to-higher-response.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail for Ethanol Gas Stations</title>
		<link>http://www.amritdas.com/direct-mail-for-ethanol-gas-stations.html</link>
		<comments>http://www.amritdas.com/direct-mail-for-ethanol-gas-stations.html#comments</comments>
		<pubDate>Wed, 10 Sep 2008 15:35:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail-for-ethanol-gas-stations.html</guid>
		<description><![CDATA[As more and more Ethanol E85 Gas Stations go in they will need to alert the media and the citizens that they now carry E85 because they will want all those who buy the E85 Ethanol enabled cars to come and buy fuel for them. Carrying E85 Fuel will not be easy because the fuel [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail-for-ethanol-gas-stations.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Price Conscious Indian Shopper</title>
		<link>http://www.amritdas.com/the-price-conscious-indian-shopper.html</link>
		<comments>http://www.amritdas.com/the-price-conscious-indian-shopper.html#comments</comments>
		<pubDate>Wed, 10 Sep 2008 04:04:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/the-price-conscious-indian-shopper.html</guid>
		<description><![CDATA[The Indian economy is growing at an extremely rapid pace. The boom in the IT and BPO industry has created a huge pool of Indians with a high level of disposable income. The Indian domestic market has nonetheless become the most favored destination of international marketers. However, while trying to sell their products in the [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/the-price-conscious-indian-shopper.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Strategic Text Placement In Brochures</title>
		<link>http://www.amritdas.com/strategic-text-placement-in-brochures.html</link>
		<comments>http://www.amritdas.com/strategic-text-placement-in-brochures.html#comments</comments>
		<pubDate>Wed, 10 Sep 2008 03:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/strategic-text-placement-in-brochures.html</guid>
		<description><![CDATA[Small business owners often rely on their brochure printing project for their marketing campaign. In addition to having lower costs during reproduction, brochures can also help small business owners with a tight budget to save on postage stamps and postal fees. Particularly for a trifold brochure printing project, it can be inserted in a #10 [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/strategic-text-placement-in-brochures.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing VS Direct Sales</title>
		<link>http://www.amritdas.com/direct-marketing-vs-direct-sales.html</link>
		<comments>http://www.amritdas.com/direct-marketing-vs-direct-sales.html#comments</comments>
		<pubDate>Tue, 09 Sep 2008 10:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-marketing-vs-direct-sales.html</guid>
		<description><![CDATA[Direct Marketing is the direct mailing to potential customers to tell them about your products and services and deliver a simple message compelling them to come by something from you or sign-up for service. Direct sales are very similar in that you send people rather then mailed items directly to the potential customers to tell [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-marketing-vs-direct-sales.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Fortune is in the Follow Up</title>
		<link>http://www.amritdas.com/the-fortune-is-in-the-follow-up.html</link>
		<comments>http://www.amritdas.com/the-fortune-is-in-the-follow-up.html#comments</comments>
		<pubDate>Tue, 09 Sep 2008 08:59:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/the-fortune-is-in-the-follow-up.html</guid>
		<description><![CDATA[It is taught in direct marketing that 20% of the customers who have told you no in the past will change their mind and say yes later if they are continually followed up with.  In these days of information overload it is virtually impossible to follow up with all of our contacts since they [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/the-fortune-is-in-the-follow-up.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Advertising and Envelope Barrier Strategies</title>
		<link>http://www.amritdas.com/direct-mail-advertising-and-envelope-barrier-strategies.html</link>
		<comments>http://www.amritdas.com/direct-mail-advertising-and-envelope-barrier-strategies.html#comments</comments>
		<pubDate>Mon, 08 Sep 2008 03:25:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/direct-mail-advertising-and-envelope-barrier-strategies.html</guid>
		<description><![CDATA[In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.
Now then, as a hands on type franchisor; [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/direct-mail-advertising-and-envelope-barrier-strategies.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>In Direct Sales - Tips For Delivering Top Notch Training</title>
		<link>http://www.amritdas.com/in-direct-sales-tips-for-delivering-top-notch-training.html</link>
		<comments>http://www.amritdas.com/in-direct-sales-tips-for-delivering-top-notch-training.html#comments</comments>
		<pubDate>Sun, 07 Sep 2008 07:44:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/in-direct-sales-tips-for-delivering-top-notch-training.html</guid>
		<description><![CDATA[If you are self-conscious about public speaking, be assured the more you do, the easier it gets. Really! Put yourself in your audiences shoes. It is the best way to beat nervousness.
Connect with Consultants. When Consultants arrive, imagine you are on.
Preparations in place. There should be no distractions and your focus should be on them.
Talk [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/in-direct-sales-tips-for-delivering-top-notch-training.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Target Your Market and Save Money</title>
		<link>http://www.amritdas.com/target-your-market-and-save-money.html</link>
		<comments>http://www.amritdas.com/target-your-market-and-save-money.html#comments</comments>
		<pubDate>Sat, 06 Sep 2008 21:35:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/target-your-market-and-save-money.html</guid>
		<description><![CDATA[How is it possible to do a direct marketing campaign without over spending?
Direct marketing has been given a bad wrap with email marketing taking over the way products and services are presented to consumers and businesses. The truth of the matter is that we read most things in the mail more often than we read [...]]]></description>
		<wfw:commentRss>http://www.amritdas.com/target-your-market-and-save-money.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Cookbook Fundraisers</title>
		<link>http://www.amritdas.com/cookbook-fundraisers.html</link>
		<comments>http://www.amritdas.com/cookbook-fundraisers.html#comments</comments>
		<pubDate>Sat, 06 Sep 2008 17:05:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/cookbook-fundraisers.html</guid>
		<description><![CDATA[Fundraising is a method used by non-profit organizations to solicit funds from an individual, business, or charitable foundations to support operations. Fundraising may raise money for a new church building, an evangelistic meeting, an outreach project to help the less fortunate, or to organize summer camps for the youth. Your church may also want to [...]]]></description>
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		<title>How to Evaluate MLM Products and Services</title>
		<link>http://www.amritdas.com/how-to-evaluate-mlm-products-and-services.html</link>
		<comments>http://www.amritdas.com/how-to-evaluate-mlm-products-and-services.html#comments</comments>
		<pubDate>Sat, 06 Sep 2008 09:50:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/how-to-evaluate-mlm-products-and-services.html</guid>
		<description><![CDATA[How to Evaluate MLM Products and Services
There is a short list of factors to look at before you decide to represent a product.  I am going to first assume that you believe in the product and are enthusiastic about it.  If you arent sold on the merits of the product or service, dont [...]]]></description>
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		</item>
		<item>
		<title>Sweepstakes Making B2B Marketers Winners</title>
		<link>http://www.amritdas.com/sweepstakes-making-b2b-marketers-winners.html</link>
		<comments>http://www.amritdas.com/sweepstakes-making-b2b-marketers-winners.html#comments</comments>
		<pubDate>Fri, 05 Sep 2008 09:00:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/sweepstakes-making-b2b-marketers-winners.html</guid>
		<description><![CDATA[During the past couple of months, I spent considerable time researching the use of sweepstakes in the B2B software market.
Software marketers tend to stay away from sweepstakes. There is a good reason for this. Last year, 1,900 B2B marketers surveyed by MarketingSherpa rated sweepstakes as one of the least effective means of generating high quality [...]]]></description>
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		</item>
		<item>
		<title>Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features</title>
		<link>http://www.amritdas.com/read-this-sell-more-direct-mail-marketing-is-about-benefits-not-features.html</link>
		<comments>http://www.amritdas.com/read-this-sell-more-direct-mail-marketing-is-about-benefits-not-features.html#comments</comments>
		<pubDate>Fri, 05 Sep 2008 07:45:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/read-this-sell-more-direct-mail-marketing-is-about-benefits-not-features.html</guid>
		<description><![CDATA[Your customer wants a cleaner kitchen, not a kitchen cleaner.
Your customers are interested in benefits, not features. So sell benefits in your sales letters.
The difference between a feature and a benefit comes down to this:  A feature is what something does. A benefit is what something does for you.
Everything you have to say in [...]]]></description>
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		</item>
		<item>
		<title>Notes for Newbies - Part Ten - Your Dream</title>
		<link>http://www.amritdas.com/notes-for-newbies-part-ten-your-dream.html</link>
		<comments>http://www.amritdas.com/notes-for-newbies-part-ten-your-dream.html#comments</comments>
		<pubDate>Fri, 05 Sep 2008 04:44:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.amritdas.com/notes-for-newbies-part-ten-your-dream.html</guid>
		<description><![CDATA[Hello again
Today we want to talk about your dream. I want you to think about why you are doing all this. Yes, we have talked about how you can earn really big money in this business :-), but thats not really what its all about. Its not about the money. The real reason driving this [...]]]></description>
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